Medical Equipment Marketing
Our designers developed this direct mail marketing concept for a medical equipment supplier. Let’s face it, mail you didn’t request is junk mail so our designers create postcards that get attention. There was no point in showing the equipment which is typically the mistake the equipment manufacturer will make in direct mail. The doctors don’t care about equipment. However they do care about cutting costs and increasing revenues. We decided to show money going out the door which makes everyone stop and look. Now that we got the doctor to take a look then they learn how their medical practice can bring in more income. The reverse side of the direct mail piece shows the actual medical equipment being advertised.