This is a two sided large postcard we designed for a client offering medical treatments. The size is 11×5.5 inches and you’ll notice there is no place for an address or a stamp. In some areas around the country we are able to use a shared mailing program in which we are able to send items for several customers all bundled together. The items are not inside an envelope that needs to be opened they are simply sent at the same time and may be rubber banded together. This saves us the biggest part of the expense, the postage. We are often able to design, print and deliver postcards using this method for a fraction of the cost of the postage. Additionally we didn’t need to buy a mailing list yet we were still target marketing. We targeted by zip codes that contained a higher percentage of men of the right age and income level.