What is Direct Mail?
Direct Mail is the term used to describe communications sent through the mail to a targeted group of individuals based on factors such as gender, income, location, profession, buying patterns, and so on. Direct Mail can be very effective as a marketing strategy, since advertisers can customize their pieces with information addressing a potential client or customer’s pressing needs – and deliver it directly to that person’s mailbox.
At Ad Excellence, we believe that we can help you achieve your marketing goals and gain more leads with Direct Mail, regardless of what industry you are in. In fact, statistics show that 81% of people read or scan the mail they receive in their mailbox, which means you have a significant opportunity to share what your business has to offer them. Whether you want to supplement your existing marketing program or you are just beginning to market your business, we can connect you with your target customer using one of the following Direct Mail marketing tools:
Standard Direct Mail – For Standard Direct Mail, we buy a Direct Mail list of names according to the criteria you provide us with, such as location and profession. We print the addresses on the pieces and mail them using standard US Postal Service rates. Standard Direct Mail reaches exactly those individuals you want to reach, and not those you don’t.
Every Door Direct Mail® – With Every Door Direct Mail®, your marketing piece will be mailed to every residential (and business, if desired) address in a zip code. At only 14.5¢ per piece, this option costs less than Standard Direct Mail, but is not as targeted. Depending on your industry, this option could be precisely the exposure your business needs.
Consistent marketing is essential to building a brand and maintaining its value, and Direct Mail can be an easy, cost-effective way to market your business. Contact us today to find out more!